View on recycling✧

View on recycling✧

View on recycling✧

View on recycling✧

View on recycling✧

View on recycling✧

View on recycling✧

View on recycling✧

Jong Zwijndrechtse Waard✧

Jong Zwijndrechtse Waard✧

Jong Zwijndrechtse Waard✧

Jong Zwijndrechtse Waard✧

Jong Zwijndrechtse Waard✧

Jong Zwijndrechtse Waard✧

Jong Zwijndrechtse Waard✧

Jong Zwijndrechtse Waard✧

Client

stichting Jong Zwijndrechtse Waard

Duration

jul – sep ’24

My role

visual design

The problem

stichting Jong Zwijndrechtse Waard had collection bins set up for deposit cans and bottles, but a lone container doesn’t do much to catch people’s attention. It easily blends into the background, making it less likely for people to notice or use it.

The solution

two distinct designs were created to attract different types of consumers, tailored to fit various locations where the containers would be placed. This variety not only makes each design more eye-catching but also helps represent stichting Jong Zwijndrechtse Waard in a way that feels relevant and engaging in different settings.

Results
the bins will be placed in various locations, such as grocery stores and public squares. To attract different audiences, I made two different designs, but they serve the same purpose: one more focused on typography (this one), and the other more on colours.
the texts say: ‘Help make Zwijndrecht more beautiful’ and ‘Doing something so small, doing something so good’. And in the middle: ‘Recycle here your empty bottles and cans’.
the client wanted colorful designs that would make it easy for people to notice their bins. Additionally, they requested a catchy slogan that would encourage people to recycle their cans and bottles.
the texts say: ‘Together a cleaner Zwijndrecht?’ and ‘recycle your empty bottles and cans here!’ And at the very bottom: ‘small effort, big difference’.
Contact


alicekruijthoff@gmail.com

Alice
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