Picture✧
Picture✧
Picture✧
Picture✧
Picture✧
Picture✧
Picture✧
Picture✧
WeTransfer✧
WeTransfer✧
WeTransfer✧
WeTransfer✧
WeTransfer✧
WeTransfer✧
WeTransfer✧
WeTransfer✧
WeTransfer
Duration
sep ’21 – feb ’22
My role
ux/ui design
The problem
WeTransfer is a company known for supporting creatives and their ideas. They noticed that many creatives still lack sufficient support in their creative process. To address this, WeTransfer introduced the following design challenge:
How might we…
identify the next opportunity for WeTransfer to support creatives in their work with clients through a creative productivity product?
The solution
With my team, I set out to find a solution to this challenge. Before we could begin, we needed to narrow down the target group of creatives. We quickly realized there was one group that hadn’t received much support from WeTransfer yet: young professional photographers. Our goal was to provide them with a tool that would make photo selection easier for both the photographers and their clients.
Design process
with the new flow made clear in the flowchart, we fixed some of the problems we found in the user journey. This makes the process simpler and easier for both photographers and their clients.
Result: Picture
me and my team developed Picture, a tool designed for photographers and their clients.
✧ everything happens within one tool, so there’s no need for endless back-and-forth emails, saving time for both the photographer and their client.
✧ once the client has made their decisions, the collection is sent back to the photographer. From there, the photographer can finalize the project by delivering the high-quality photos and completing the payment process.
✧ after the photographer uploads all the photos, the client can easily go through them and mark which ones they like or don’t like. This makes the selection process simple and clear.
✧ at the end, the client gets an overview of all their choices. This helps them feel confident about their final selection.
