from logo to mascot

from logo to mascot

from logo to mascot

from logo to mascot

from logo to mascot

from logo to mascot

from logo to mascot

from logo to mascot

Kembang & United Culture

Kembang & United Culture

Kembang & United Culture

Kembang & United Culture

Kembang & United Culture

Kembang & United Culture

Kembang & United Culture

Kembang & United Culture

Client

Kembang & United Culture

Duration

sep – oct ’24

My role

illustrations

The problem

Kembang and United Culture were looking for collaborative merchandise for their open mic evening. They loved the idea of transforming their logos into mascots with a retro comic style that reflects the spirit of the event.

The solution

A series of illustrations featuring the mascots as the main focus. The companies can use these illustrations for caps, stickers, etc.

Results
‘Kembang’ means ‘flower’ in Indonesian, which became a clear and fitting inspiration for the design.
United Culture’s logo wasn’t fully established yet, but they preferred a cartoon version of Hanuman, a Buddhist deity.
Kembang already had a cartoon design they liked, so I adapted it into my own style for the illustrations.
United Culture’s design is inspired by Hanuman—not an exact replica, but I aimed to incorporate some of the most iconic details from his traditional attire. I didn’t want to add too many elements beyond the flower, as that would throw off the balance of the design. So, I focused on the most recognizable details that appeared consistently across multiple images.
Contact


alicekruijthoff@gmail.com

Alice
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